Bebidas Bolivianas
Bebidas Bolivianas
Heineken and CCU holding
Home Page: www.bebidasbolivianas.com
Top 50 biggest companies in Bolivia
(Beers , softdrinks, water and others).
Brand manager - Soft drinks and waters segment
Biggest projects
or achivements
New flavor
Uva
+Te pruebo
My products
New flavor "Uva"
Commercial action:
New image
New flavor
Achivement:
10% of all the sales in all of our softdrinks sales.
Promotion
Commercial action:
Promotion
Achivement:
129% M/M
Always On
Commercial action:
Brand campaing
Achivement:
110% M/M
New flavor "Frutilla"
Commercial action:
New image
New flavor
Trade Action
Commercial action:
Trademarketing action
Re-branding
Commercial action:
Refresh all the brand
Objective:
Raise the TOM
Water
Re-branding
Commercial action:
Refresh the brand
Objective:
Raise the TOM
ITQI
Commercial action:
Refresh the brand
Objective:
Increse the quality